The relationship between scope and minimalism doesn’t hold true in every case, but if you observe brands, you will definitely notice a pattern: the minimalism in their logos and their products frequently corresponds to their scope.
All by Natalie White
Cushions, Keyboards, and a Customized MRI - Lessons in Human Centered Design
You, as the designer, want people to like your work. Especially if you have already done the work. And especially if you have reason to believe your idea is what’s best. But familiarity and comfort remain, for better or for worse, critical considerations in product design.
NFL Stadiums and Human Centric Design
This year, the Philadelphia Eagles and the Kansas City Chiefs face off at my home stadium– Arizona’s State Farm Stadium. What needs to be considered when designing NFL stadiums? And what design principles can we learn?
Design Principles behind Jack-o-Lantern Carving
I learned the hard way that carving a jack-o-lantern takes dedication and planning. I’ve learned a few more lessons from pumpkin carving since then and, in the spirit of Halloween, I’ll share those with you today.
Good Design: The Fanny Pack
Often, fashion fails to address the need for functionality, particularly women’s fashion. Our pants don’t have pockets. Most of our purses are big and unwieldy. The smaller ones simply don’t have enough room. Handbags are a horrible idea altogether because the entire premise is that they require the constant use of your hand. Cue the fanny pack.